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Startup Books

Born to be the Boss: Hong Kong Edition

How Six Entrepreneurs Made It Big in Hong Kong

This book shares the inspirational stories of six extraordinary entrepreneurs in Hong Kong who have successfully turned their dream of owning and running their own business into a profitable reality.

Representing a variety of business from real estate and fashion to hospitality and technology, “Born to be the Boss” reveals how these remarkable individuals have built highly successful enterprises from doing what they love.

Born to be the Boss” takes you on their personal journeys, sharing the wisdom and insight of these admired business role models, and their lessons and tips for addressing common startup issues and concerns.

In doing so, it gives you a glimpse into the lives of these entrepreneurial achievers through a collection of meaningful conversations that serve as a source of encouragement to others wanting to start a business in Hong Kong.

Read an excerpt or click here to watch our book video.



Buy the Book

To support fledgling businesses, a proportion of the profits from the sale of this book will be donated to micro-lending site Kiva.

Should you be based in Hong Kong, you can support this initiative by ordering your copy now from Bookazine. For international shoppers, please visit Amazon.



Bulk Orders

We are pleased also to offer special discounts for bulk purchases.

Discounts vary depending on the quantity, but to find out more, we welcome you to contact Janet Middlemiss at (852) 2857 3832 or at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


Corporate Supporters




  • “A wonderful book! Creativity and
    can-do spirit are what makes these businessmen and businesswomen successful. I have no reservation in recommending this book and will put it on my bookshelf!”

    Dr Allan Zeman, Chairman,
    Lan Kwai Fong Group

  • “A must-read for all entrepreneurs and wannabe entrepreneurs. This book gives a good overview of each entrepreneur featured and the inspirations for their businesses. It delves into the mind of each person and accurately tells their journey in an interesting story-like fashion, making easy reading and the book hard to put down.”

    Alexandra Yung, Chairwoman,
    The Entrepreneurs Club

  • “Inspiring stories inspire people.
    Born to be the Boss tells us the rewarding experiences of how six ‘ordinary’ people got into entrepreneurship. I say ordinary because they could be any one of us or friends around us. We learn from the stories that with heart and hard work, we can live a rewarding life and create a career of our own. A great book you cannot miss!”

    Professor Kevin Yuk-fai Au,
    Director, Centre for Entrepreneurship,
    The Chinese University of Hong Kong

  • “Entrepreneurs are vital to every society. Their creativity and determination are the essence of new ideas that improve our lives.
    The stories of success in Born to be the Boss are inspirational. I am sure that after reading this book you will want to go out and start your own company.”

    Jim Thompson, Chairman,
    Crown Worldwide Group

  • “Born to be the Boss offers practical advice for anyone wanting to start a business. The book is essential reading for those considering entrepreneurship in Hong Kong or elsewhere in the world. Whether you are an early-stage entrepreneur or have been in business for years, it is one of the best investment you can make. The stories will motivate you to tread your own path to success!”

    Simon Squibb, Founder and CEO,

  • “Entrepreneurship is a much overused term and its true meaning often lost in the noise. In different locations and business sectors one requires particular conditions and traits to succeed as an entrepreneur. This book provides good insights into what it takes to succeed in the high pressure competitive business environment of an advanced economy like Hong Kong.”

    Chandran Nair, Founder and CEO, Global Institute for Tomorrow and Creator of The Other Hundred Entrepreneurs